Social Media Relations avenue is responsible for developing and implementing the Social Media strategy in order to increase the online presence of RCNM as a club and improve its reach at a large level. The Social Media Relations team works closely with the rest of the departments of RCNM, and coordinates in order to meet their requirements for promotions via the various media platforms.

Social Media Relations manages all social media channels and campaigns to sustain, develop and grow an engaging audience experience and to increase the viewers awareness. Social Media Relations as an avenue undertakes various campaigns throughout the year, focusing on ones dealing with social issues. This throws light on these topics and proves to be a contribution to the audience.